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Kamal Hassan devised a new plan wherein he would be releasing Vishwaroopam exclusively on television simultaneously in Hindi, Tamil and Telugu. All major television networks were contacted for this and a deal of Rs 50 crore was signed. As per this deal Vishwaroopam will be screened on DTH (Tata Sky, Dish TV, Reliance and Airtel) on the same day as its theatrical release.
Story first published: Tuesday, December 4, 2012, 8:29 [IST]