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Lyca Productions, the makers of superstar Rajinikanth's upcoming Tamil science-fiction action drama 2.0, are pushing the envelope as they begin the promotional campaign for the film. Lyca Productions, creative head, Raju Mahalingam told media that "We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles,"
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