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'Yevadu's Malayalam version ' was released on 31st January in 90+ screens across the state. The Malayalam audience is familiar with Allu Arjun whose films have fared well in the Kerala. Even few of Bunny flop Telugu films were decent grossers there. This craze of Allu Arjun helped Bhaiyya collecting record grosses and it also helped cherry to expand his market in Kerala .
Story first published: Monday, February 10, 2014, 10:14 [IST]