Allu Arjun's new movie Iddarammailatho was launched on Wednesday (October 17, 2012) at Ramanaidu Studios in Hyderabad. A formal pooja ceremony was performed by the film's prominent cast and crew and the regular shooting will commence from the second week of November. The romantic entertainer will be directed by Puri Jagannath and produced by Bandla Ganesh under Parameswara Arts. Amala Paul is playing one of the female leads in the film while the second heroine is yet to be announced. Iddarammailatho will be majorly shot in Barcelona (Spain). Devi Sri Prasad is providing the tunes.
Story first published: Thursday, October 18, 2012, 9:21 [IST]