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Entrepreneur-turned-film producer Prasad V Potluri, fondly known as PVP aka PV in film circles, said to have lost a whopping Rs 100 Crore in film production. Made his foray in 2011 with Tamil film Rajapattai (Veedinthe), PVP has seen several setbacks. Anushka and Arya-starrer Varna, Size Zero were two major duds PVP Cinema had produced.
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