Viva is a short film which went viral on the internet and also helped its lead actor Harsha to become famous. You could find a lot of videos on Youtube where Harsha making a mockery at the Telugu actors. Makers of Venkatesh and Ram’s upcoming film Masala has decided to follow the Viva format to promote their film. A video featuring Venky, Ram and Harsha will be released soon on the Youtube. Just like in Viva, Harsha would question the family hero and energetic hero about the experiences they had while shooting for the multi-starrer. This move is paving way for a new kind promotion and it is cost-effective too.