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'Attarintiki Daredi' which got huge openings is just about beginning to suffer the Samaikhyandhra heat. On Tuesday, the collections of the film were effected in the Seemandhra region though the going is good for the movie at the box-office in Telangana."A 50 per cent drop in the collections was noticed today," said K Sivaprasad, secretary, Vijayawada branch of A P Film Chamber of Commerce. According to Sivaprasad, the movie did well in the last four days because of three reasons. Film exhibitors chose to go ahead with releasing the movie despite the Samaikhyandhra movement on 'sympathy grounds'. Sivaprasad said the main reason why the film also did well in the Seemandhra region was that as part of the agitation, all educational institutions were closed from September 22 to September 30.